Social media users retain only about 30% of the content they consume daily. Instagram GIFs convey information in a unique manner, keeping your brand and products or services top of mind among users. When you add a GIF to Instagram stories you increase your ability to communicate and connect with your viewers.
On average, one custom Instagram GIF on GIPHY receives 1,000 views per day – with just 10 GIFS you can reach over 10,000 brand impressions daily! GIPHY is a massive social platform that links to all major social media networks via ‘GIF search’, it also boasts a massive 700 million daily users. By just having a channel on GIPHY you can increase your brand visibility and drive traffic to your website by piggybacking off of this behemoth’s organic Search Engine Optimization (SEO).
Curate a Community
Instagram GIF stickers are a powerful opportunity to highlight a brand’s point of difference. These branded Instagram GIFs can be used by your consumer community to share their love of your brand with their networks on Instagram stories and other major social networks.