Interactive Brand Experience
Custom Instagram filters create a new channel for brands to connect with supporters and reach new fans. When properly made, AR Filters provide massive value to followers. Instagram face filters can interact with users directly, and new actions can be triggered by users facial expressions/movement providing a meaningful and shareable experience to the user.
Instagram face filters are easily accessible, require no maintenance and the impressions they receive grow exponentially. Your Instagram handle is attached to your custom Instagram filter every time it is shared to a story, which allows new user networks to discover your brand with ease.
Launched in late 2019, custom filters on Insta are fresh, unique and interactive brand assets that differentiate your brand. We anticipate that in the months and years to come, brands will have multiple Instagram face filters. With multiple filters, brands can easily organically achieve 1,000,000+ impressions monthly on a rolling basis.