The future of advertising

Augmented Reality (AR) is the new way to advertise on Facebook

Augmented reality ads boast a 50% higher click through rate than a standard creative

Augumented Reality (AR)

Let customers try on your product effortlessly

This new creative allows potential customers to try on your product effortlessly through the Facebook camera using a face filter. This is perfect for cosmetics brands, glasses brands, jewelry brands and other brands with face centric products.

Augumented Reality (AR)

Case Study: We Make-up

The cosmetics brand We Make-up used an Augmented Reality creative to allow users to try on different shades of their lipstick. They tested this Augmented Reality ad against a standard video ad to compare the efficacy of AR creatives. The results speak for themselves.

28%

Increase in purchases

53%

Higher click through rate

7.9%

Lift in brand awareness

Data Driven Marketing

What Data Analytics are Available and How Can we Leverage Effect Interactions within Facebook Business Manager?

Effect View Time

The average time that people spent interacting with your Facebook Ad. For an augmented reality ad, this metric averages the total time that people spent viewing your augmented reality effect after tapping your ad and opening it with their Facebook camera.

Clicks to Open

This metric totals the number of individuals who clicked on your ad to open the Augmented Reality effect

Effect Share

The number of times people shared your effect to Stories or News Feed

Retarget People Who Interacted With Your Effect

AR effect ads are 50% more memorable than a standard creative. Imagine the users surprise when they tap on your add, their camera opens and something completely fabulous is on their face and in their surroundings! These people are more likely to remember your brand and are able to be grouped into an audience within Facebook Ads Manager for further retargeting.