Top 5 Most Popular Instagram Effects Categories
Back in 2017, Instagram followed the path of Snapchat and launched its own IG face filters. In the three years that followed, Instagram effects have skyrocketed in popularity and tens of millions of people around the world are using, sharing, and saving filters every single day. The applications of augmented reality Instagram effects are expanding as well. Gone are the days where AR filters were just a cool gimmick for people to mess around with. Instead, groups and individuals all around the world are realizing the true potential of Instagram effects and are beginning to capitalize on the virality of them for a wide range of purposes. Large corporations are using them to market their products and services to consumers around the world. NPOs and other organizations dedicated to social issues are using IG face filters to spread awareness of their causes. Games and other interactive experiences are brought into Instagram in a way that has never been seen before. The list goes on. All of these different purposes require different types of AR Instagram effects. In this blog, we will explore five key categories that all Instagram effects fall under and some examples from each category.
Appearance and Selfie
This is where everything started. From the iconic Dog Filter to filters that can completely morph your face, this IG face filter category was the pioneer for all categories following it. While it has been the oldest, this category is still, by far, the most popular. Most of its popularity is due to the fact that they are so shareable and oftentimes personal to the user using them. Do you want to share your mood? There are thousands of filters that can help you convey any emotion imaginable. What if you wanna add sparkles or rays of light onto your face? A ton of such stylized effects is available. Do you want to know what your face would look like as a pigeon? Of course you can! The possibilities are endless with Appearance and Selfie IG face filters.
According to Deloitte, 88% of mid-sized companies are implementing AR in their marketing strategies to boost customer engagement. Two of the most important applications of Instagram effects in this industry are virtual try-ons and IG face filters. For virtual try-ons, customers can try on products using AR without ever going to a brick-and-mortar store, speeding up purchasing decisions and increasing conversions through impulsive buying. For IG face filters, their tendency to spur user-generated content and word-of-mouth marketing is very attractive to digital marketers. They also have a chance to become very trending on social media. Instagram is not the only company experiencing this; Taco Bell’s Cinco de Mayo Snapchat Lens, an AR filter that simply turned people’s faces into tacos, brought in more than 224 million impressions within a 24 hour period. For many brands, IG face filters don’t even necessarily have to have products in them to be effective. They can just show something unrelated but have their brand somewhere off to the side. If the filter goes viral, so does their brand name.
Social Movements and Causes
Instagram Effects have been used in numerous social movements and other causes to spread awareness to mass audiences. It has been seen in causes concerning racial inequality, LGBTQ, mental health awareness, environmental issues, and a lot more. IG face filters are very effective in this category because of its potential to be viral in Instagram’s user base of 500 million daily active users. It has also been observed that many filters in this category have the potential to get viral because so many people use it as a way to show their support to the causes.
Augmented reality games on Instagram is a relatively new space that has seen a lot of growth recently. Unlike most AR apps that need to be downloaded from an app store, these AR Instagram effects are very fast to play, easily accessible, and extremely shareable to others. What is fascinating about the technology is that it can track your facial movements and expressions to trigger an action. You can swivel your head around to draw in a drawing contest. You can blink to shoot lasers from your eyes to destroy incoming UFO battleships. You can open and close your mouth to control Flappy Bird to avoid a series of pipes. There is an infinite amount of possibilities.
Lastly, this category of AR is specifically designed to blur the line between reality and fantasy. Generally, there are two types in this category. The first one is an IG face filter where the user is transported to another environment, such as to space or deep underwater. On the other hand, the second type is where a fictional object or character is transported to the user’s surroundings, using the camera on the phone. Aside from being super fascinating and cool, this category can serve a few practical purposes as well. For instance, a furniture store could use an IG effect where users can place AR furniture into their own rooms to see how the furniture will look. Automobile brands can benefit by allowing users to walk around to see a complete 3D model of their car. Especially during this pandemic, when in-person interactions between companies and its customers are so limited, these immersive experiences will retain a user’s attention on a branded filter, helping the brand increase its brand awareness.