Instagram Face Filters for Musicians
What is an IG face filter?
IG face filters allow users to interact with your brand’s content through augmented reality (AR) technology on Instagram and Facebook. These filters add virtual effects onto the user’s face and surroundings, effects can even respond to users’ facial movement. Users of Instagram can save face filter effects to their camera roll and share themselves using the effect to their story.
How can musicians benefit?
Increasingly, musicians are using augmented reality (AR) face filters to promote their music with song/ album releases. For example, artists like Selena Gomez, Taylor Swift, Lady Gaga, Eminem, Sam Smith, Lana Del Rey and Lizzo are all using IG face filters to engage with their fans.
Instagram face filters for musicians engage your existing fans and also help spread your music to new ones! When filters are shared to Instagram stories, everyone who sees that story will see your Instagram handle in the top left corner of the story. They are only two taps away from viewing your Instagram account, and can save the filter to their ‘story camera reel’ to later use and share to their audience. Consequently, this is very useful since users of Instagram post more 15x more to their stories than to their feed, as cited by TechCrunch. But most importantly, a song can be linked to a filter, so that every time the filter is seen, your song is automatically played!
Here are some Instagram face filters for musicians that New Future Creative has proudly designed:
What analytics are available for IG Face Filters?
As Instagram face filters for musicians become more prevalent in social media and branding, new reporting and analytic features are constantly being added. Current analytics are:
- Impressions: the number of times an effect has been displayed on screen.
- Captures: the number of times someone captured a photo or video that featured your effect in the Instagram camera.
- Saves: the number of times that someone saved a photo or video featuring your effect to their device’s camera roll.
- Shares: the number of times someone took and shared a photo or video that featured your effect to a story on Instagram.
How do filters grow and go viral?
Instagram face filters for musicians are positioned uniquely on Instagram as they go viral with minimal effort. Musicians can leverage their network of fans to gain the critical mass needed for their IG face filters to take off and share their song to a wide audience. This can be especially useful when promoting new songs and albums.
We’ll take a look at @bangerooo’s ‘Rainbow Dreams’ filter to illustrate the concept of IG face filter virality. In the first six days of being active, the filter received views and shares exponentially. With the correct launch strategy, Instagram face filters for musicians can create a noteworthy buzz surrounding new songs and albums, ensuring new eyes and ears interact with the connected Instagram account. The best thing about IG face filters is that they continue to grow with no maintenance, increasing your reach on Instagram with minimal effort.
In just under four months of being active, this IG face filter has amassed over 6M impressions. Furthermore, Rainbow Dreams consistently averages and sustains around 1.5M impressions monthly. This filter will continue to grow at this rate because, simply stated, it’s viral. This success in impressions is a direct correlation to the launch strategy used for the filter. When these filters are marketed aggressively for a week, they are able to achieve the critical mass needed to achieve virality. We’ll follow up on this filter 4 months later to illustrate how big of an impact that a successful launch strategy contributes to the overall long term success of a filter.
When it comes to Instagram filters for musicians, we have highlighted how it is quite easy to achieve the initial traction needed to spur virality. Imagine how a digital asset like your own IG face filter could delight your fans at your next song launch. Get in touch with us and we’ll help you get started!