On Trend: Eye Color Filters on Instagram
Our On Trend series explores different trends in the world of augmented reality filters through concepts, creators, and a selection of examples. In this article, we will look at some of the most notable eye color filters on Instagram. While some of these filters were created by smaller, emerging artists, others were created by established AR artists. For each filter, we have included the links to try them out. Keep in mind that a mobile device is needed to open the links.
What Are Eye Color Filters?
Eye color Instagram filters are not a new trend. Ever since Spark AR, Facebook’s proprietary AR software, got released in the summer of 2018, artists from all over the world have been coming up with their own creative eye color Instagram filters. For some filters, not only could users change the color of their eyes, but they could also change the pattern of their iris. This allowed users to satisfy their curiosity of how their eyes would have looked with another color and pattern, without having to use coloured contact lenses. It is almost like a virtual-try on, but for your eyes.
However, it wasn’t until 2020 when these eye color Instagram filters blew up in popularity One remarkable example is the filters that Dubai creator Sophie Katirai (@sophie) had designed. With her Coloured Eyes filter, celebrities such as Kendall Jenner, Kim Kardashian, and Billie Eilish were all sporting the filter and posting it to their social media accounts. This caused a huge influx of fans to try the filter, turning the filter—and creator—viral.
How Do You Find Instagram Filters?
So how can you find and try out some of these eye color Instagram filters? There are three ways to do so. First, you can find filters (also known as effects) through Instagram stories, where people love to share their favorite filters. Second, you can find these filters by following AR creators, where they will have a dedicated filter section on their profile that is easy to scroll through. Last but not least, you can use the Effect Gallery on Instagram, accessible through any filter by clicking on the More (‘...’) button and then hitting ‘Browse Effects’. A full guide to finding Instagram filters can be found here.
Coolest Eye Color Filters to Try Out!
Bonus: Other Eye-Related Instagram Filters
There are tons of other types of eye filters that are not focused on the color. If you search up “eyes” in the Instagram Effect gallery, you will be able to discover other super unique and creative eye filters. Go give some love to the creators of those filters! In the meantime, you can check out some of our favorite filters that we have uncovered.
As you can see, the potential of Instagram filters is limitless. While some may be fun, such as these eye color Instagram filters, others serve a more utilitarian purpose. Since the beginning of the pandemic, many retailers have been capitalizing on the ability of filters to engage users by showcasing products using augmented reality. This marketing tool is super effective because not only is it easy for these filters to become viral, it serves as a necessary tool to engage consumers during a time when in-person interactions with brands are so limited. This is where we, New Future Creative, come in. Our team knows the value of Instagram filters and how to create one that could serve as a very effective and affordable marketing tool.