Filterlist: The best way to discover new IG filters
Today we interview Jelle, the creator of Filterlist, an iOS app with a sleek tiktok style UI that enables users to find new and noteworthy Instagram filters. Each day, the app features a ‘filter of the day’ and every month, a ‘creator of the month’. With 51,000 downloads and 17,000 monthly active users, it is clear that this app provides value to creators and AR enthusiasts across the globe!
Jelle has a background as a developer and has been creating fun websites for himself since he was 13. His most recent website is MyInstaFilters, similar to Filterlist in that it is a tool to help people find fun filters and help creators promote their work.
The creation of Filterlist and MyInstaFilters began in March, when due to Covid-19 lockdown, Jelle found himself with more time on his hands than usual. Seeking a challenge, he started by trying to create his own IG filters using SparkAR. Through that process he realized the real problem was sharing and finding exciting filters, and thus the idea for Filterlist was born. With minimal experience in app development, Jelle taught himself many new concepts and problem solved his way to creating this brilliant iOS app for sharing and finding Instagram filters.
The biggest challenge when creating Filterlist was finding a way to save and display the AR filter demo videos that are public on Instagram and attached to every IG filter. Ideally, the app would pull the demo video from Instagram seamlessly. This was not the case and the solution Jelle found was to download the videos and store them himself using 300 GB of cloud storage (Woah!). With his new repository of demo videos, Jelle created a tiktok style interface that allows users to seamlessly swipe vertically between different filters for a never ending list of fun!
Once the app was ready, Jelle set out to encourage AR creators to download the app, apply to be featured on the app and share it with others. Thankfully, SparkAR has a tight knit community via Facebook Group and Jelle was easily able to find new Instagram filter creators and AR enthusiasts by posting in the group about Filterlist. Currently, Filterlist features over 2k filters created by talented AR artists and features a new effect of the day by a new creator every day!
When interviewing Jelle and learning of the early success of Filterlist, I was curious about the future advertising potential for AR filters on the app. Currently, the app does not have any data tracking associated with someone navigating from the app to the Instagram filter by clicking a ‘try in Instagram’ button. This analytic is important because it would translate to a direct reflection of the advertising potential for IG filters on Filterlist as once a user navigates through the app to Instagram that would at the very least count as one Impression for the filter on Spark AR’s data dashboard.
The future of Filterlist is very bright as more and more creators and AR fans join the community every day! We at New Future Creative congratulate Jelle on his success in creating a smooth and engaging application that celebrates the new and emerging technologies behind Augmented Reality (AR) and are very excited to see the direction the app takes in the coming months.