How to beat the Instagram Algorithm using Instagram Camera Effects
It can be frustrating if you feel like the Instagram algorithm is working against you. Although, if you’re able to understand it and tailor your content strategy around it, it is possible to beat the Instagram algorithm and see success on Instagram in 2021 and beyond.
If you’re not familiar, the algorithm decides what posts people see when they scroll through their feeds. So, just because someone follows you, doesn't mean that they are guaranteed to see your posts. This is because Instagram uses a variety of factors to determine what content is best suited for that particular person. Remember, the platform’s goal is to to keep people on their platform the longest, so that they can show them the most ads.
The most important factor that determines the placement of your content in your followers’ feeds is engagement. Engagement is measured by the interaction between your account and other accounts. So, the followers that interact with your account by liking, commenting, sharing, DMing or using your Instagram camera effects are more likely to continue to see your posts in their feed.
A common strategy to increase engagement on an account is to entice users to comment on a post. Captions that are questions or giveaways that promise free products are often used to do this. These strategies are still limited by the way that Instagrams’ algorithm places your posts in your followers' feeds and does not guarantee that you’ll be able to reach the followers that havent seen your posts in ages.
Instagram camera effects are a unique strategy to reach these followers and increase their engagement with your account, thereby increasing the likelihood that they will see your posts. This is because the camera effect space on Instagram is undersaturated and these effects interact with your followers in a unique way where there is minimal competition.
Essentially, when you publish a camera effect to your Instagram, this camera effect will organically populate in your followers Instagram camera. When they interact with your effect by using it, saving a photo of themselves using it, or sharing it, this counts as a powerful interaction between their account and your account. Instagram camera effects also have the power to create new interactions with your account and your followers
network. For example, if one of your followers finds your effect and shares it to their story, their followers may save that effect and use it themselves. This creates a link between your account and a new potential follower, who has an increased likelihood of seeing your content on their explore page.
Although, with every piece of content on Instagram, there is an algorithm that determines how it will be distributed. The same goes for Instagram camera effects. For maximum results it is important to use a successful launch strategy that optimizes the engagement that the effect has with Instagram users in the first week of the effect being live on the platform. This will alert the Instagram algorithm that the effect is popular, causing it toorganically populate in the Instagram cameras of your followers where they will find it and interact with it.
Interaction with your followers in the Instagram feed is limited by the competition of posts from other accounts which they interact with more regularly. The Instagram feed is the place where most users spend the majority of their time when on the app. It is followed closely by Instagram stories which 70% of all Instagram users use daily. Instagram camera effects are made for Instagram Stories and now, Reels. When your effect is shared to an Instagram Story, anyone that sees that story will also see your Instagram handle in the top left corner. When your effect is shared to a Reel, your effect will be tappable and all Reelz using the effect can be found by tapping on the effect name underneath the real. Using filters is also a great way to boost profile views and potentially increase your follow count.
Similarly to posts and stories, you want to create an Instagram camera effect that is easy for users to engage with, that the user enjoys interacting with and that is sharable. Camera effects should be a gift to your followers and not directly promote your brand. The promotion that you will see from this strategy is that your followers will share your effect because they like it, and that will have a great effect on your engagement rates!
Additionally, you’re able to track the engagement that every filter receives. The current statistics available for filters are impressions, opens, saves and shares. It is common for brands that successfully launch their filters to receive 100,000 + impressions monthly with no maintenance required.
If you’d like to incorporate Instagram camera effects into your content strategy to beat the Instagram algorithm, reach out to us at New Future Creative where we create engaging camera effects for brands! You can also check out our recent work by viewing our portfolio, or download our free guide to camera effects below.