Welcome to New Future Creative

Augmented Reality (AR) is the Future of Marketing.

New Future Creative develops custom face filters on Instagram and Instagram GIFS, Enabling your brand to skyrocket your social reach and engagement by capitalizing on the newest trends

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instagram face filters
Augumented Reality (AR)

Instagram Face Filters

What are Instagram Face Filters?

IG Face Filters allow users to interact with your brand’s content through augmented reality (AR) and share with their followers to their Instagram stories. When a user sees an Instagram effect that they like, they can save it to their camera roll to use later, and share to their story. When an Instagram account uploads a filter to their profile, that filter organically interacts with their followers by populating in the ‘story camera reel’ of their followers and a ‘filter feed’ is created on their profile.

How can Brands Benefit? 

Custom Instagram face filters are a great way to encourage organic interaction between consumers and your brand. When filters on Insta are shared to a story, everyone who sees that story will see your Instagram handle in the top left corner of the story. Viewers of any story using your filter are just two taps away from viewing your profile. This is a very useful advertising tool since users of Instagram post 15x more to their stories than to their feed.

What Data Analytics are Available?

Data is attached to each camera effect and is generated by Facebook’s Spark AR dashboard. Currently, the trackable metrics are Impressions, Captures and Shares. Most impressions and shares come from Instagram Stories, although the breakdown between Instagram posts and stories is visible. Additionally, you’re also able to view the demographics (age, gender) that interact with your filters. 
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instagram gifs
Available on all socials

Instagram GIFs

What are GIFs on Instagram?

Ever wondered how to make a GIF for Instagram? Instagram GIFs are short animations that become powerful digital assets when integrated with social media sharing as they quickly communicate brand messages and personality. They can be added to Instagram stories by searching key terms (like your brand’s name or slogans) in the ‘GIF Search’ feature in Instagram. The same thing works for the ‘GIF Search’ keyboard with most social media platforms, including Snapchat, Facebook, Twitter and TikTok. The platform that hosts all GIFs as well as the ‘GIF Search’ keyboard are powered by GIPHY, which has over 700 million+ daily users, and was acquired by Facebook for $400 million in May 2020. 

How can Brands Benefit?

In the competitive world of digital business, brands need to stand out in the eyes of the consumer to succeed. Add a GIF to Instagram stories to stand out from the competition and engage your followers. You can direct your followers to use your Instagram GIFs the same way that you would in the GIF search or GIF keyboard. Additionally, other social users will organically interact with your branded content through GIF search and sharing. For example, your custom GIF tagged with #love will be visible to all GIPHY keyboard users who search the term ‘love’. Because of this, new customers may even find your brand or organization through your GIFs! These Instagram GIF stickers can also be very useful during influencer marketing campaigns on Instagram as they provide brand-safe content that influencers can post. Feature your brand, products or slogans through your partners or own posts without being in-your-face or tacky. 

What Data Analytics are Available?

GIPHY displays total channel views and individual gif views. Currently, there is no way to see a breakdown of which platforms the views come from, but GIPHY has stated that on average 80% of gif views come from Instagram gif organic searches. Since GIPHY has recently been acquired by Facebook, we expect updates to the data analytics capabilities coming in the near future.
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Here's what our clients say

“Karina and Sophie helped create a Sigil filter that met the unique needs of our brand: something simple and understated, elegant, beauty-focused, and inclusive”
Patrick Kelly
Founder at Sigil Scent
The team at New Future did a fantastic job creating BIO RAW collateral and stunning digital assets. They worked quickly, diligently and were very open and receptive to feedback. They were able to produce high-quality deliverables that were engaging and worthy of the price. I highly recommend New Future Creative for your next project!
Oren Epstein
Founder aT Bio raw
I had been looking for GIFs and filters when Sophie and Karina found us and reached out. It was very serendipitous that they do exactly what we were looking for! I found the process to be incredibly positive. I had no prior knowledge of the logistics of bringing something like this to life and they took control and made it happen quickly with high quality. I briefed them on what we were looking for and they came back with ideas for input within a few days and then finished creative within a few weeks. Their pricing was affordable and it was seamless all around. We will definitely continue working with New Future Creative for additional AR needs!
Lauren lovelady
Founder at e&e
Tried and true

Our Creative Process

The New Future Creative process that delivers exceptional results in 1 month!

Creative Consultation

Our creative process starts with a consultation where we will strive to learn more about your brand and the kind of creative assets you’re looking for. We will educate you on common techniques within augmented reality and animation and clearly outline the asset(s) to be created.

Creative Revisions

We understand your desire to have that perfect, brand reflective creative asset. Within two weeks we will send you version one of the asset for your feedback. We will discuss the areas that need improvement and diligently apply your feedback provide you with a revised version for further feedback promptly.

Asset Finalization and Uploading

Once the asset has been finalized, we will handle the backend upload process to get your brand reflective content available on socials for your following to use and enjoy!

Meet the Makers

Our Amazing Team

The people that make the magic happen!

Karina Bland

Co-Founder, Head of Creative
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Sophie Labrosse

Co-Founder, Head of Client Relations
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Stephen Cao

Content Creator
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Samantha Nicholls

Head of Social
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We're looking forward to hearing from you
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