Augumented Reality (AR)
Instagram Face Filters
What are Instagram Face Filters?
IG Face Filters allow users to interact with your brand’s content through augmented reality (AR) and share with their followers to their Instagram stories. When a user sees an Instagram effect that they like, they can save it to their camera roll to use later, and share to their story. When an Instagram account uploads a filter to their profile, that filter organically interacts with their followers by populating in the ‘story camera reel’ of their followers and a ‘filter feed’ is created on their profile.
How can Brands Benefit?
Custom Instagram face filters are a great way to encourage organic interaction between consumers and your brand. When filters on Insta are shared to a story, everyone who sees that story will see your Instagram handle in the top left corner of the story. Viewers of any story using your filter are just two taps away from viewing your profile. This is a very useful advertising tool since users of Instagram post 15x more to their stories than to their feed.