IG Face Filters allow users to interact with your brand’s content through augmented reality (AR) and share with their followers to their Instagram stories. When a user sees an Instagram effect that they like, they can save it to their camera roll to use later, and share to their story. When an Instagram account uploads a filter to their profile, that filter organically interacts with their followers by populating in the ‘story camera reel’ of their followers and a ‘filter feed’ is created on their profile.

Custom Instagram face filters are a great way to encourage organic interaction between consumers and your brand. When filters on Insta are shared to a story, everyone who sees that story will see your Instagram handle in the top left corner of the story. Viewers of any story using your filter are just two taps away from viewing your profile. This is a very useful advertising tool since users of Instagram post 15x more to their stories than to their feed.

Ever wondered how to make a GIF for Instagram? Instagram GIFs are short animations that become powerful digital assets when integrated with social media sharing as they quickly communicate brand messages and personality. They can be added to Instagram stories by searching key terms (like your brand’s name or slogans) in the ‘GIF Search’ feature in Instagram. The same thing works for the ‘GIF Search’ keyboard with most social media platforms, including Snapchat, Facebook, Twitter and TikTok. The platform that hosts all GIFs as well as the ‘GIF Search’ keyboard are powered by GIPHY, which has over 700 million+ daily users, and was acquired by Facebook for $400 million in May 2020. 

In the competitive world of digital business, brands need to stand out in the eyes of the consumer to succeed. Add a GIF to Instagram stories to stand out from the competition and engage your followers. You can direct your followers to use your Instagram GIFs the same way that you would in the GIF search or GIF keyboard. Additionally, other social users will organically interact with your branded content through GIF search and sharing. For example, your custom GIF tagged with #love will be visible to all GIPHY keyboard users who search the term ‘love’. Because of this, new customers may even find your brand or organization through your GIFs! These Instagram GIF stickers can also be very useful during influencer marketing campaigns on Instagram as they provide brand-safe content that influencers can post. Feature your brand, products or slogans through your partners or own posts without being in-your-face or tacky.